Color Psychology

Our brains perceive our environments on objective and subjective basis. Everything becomes a messenger to our brains. As color assigns emotional and psychological connotations, they play a great role in our lives. They do not only impact our moods and behaviors, but can also impact both positively and negatively our mental health.

For this reason, the goals of color design in interior spaces are not related to decoration alone. They are essential to psychological stability and creating wholesome living spaces.

RED

It is the color of sexuality, romance, and lust. It is energizing, powerful, and can increase a person’s heart rate. It is considered to provoke the strongest emotions.

ORANGE

It is an inviting and social color. It brings a high degree of positivism, rejuvenation, optimism, and enthusiasm.

YELLOW

It is associated with the sun. It stands for optimism, joy, and enlightenment.

GREEN

The dominant color in nature. It is considered the most restful and relaxing color for the human eye. Green symbolizes harmony, tranquility, peace.

BLUE

Color of the sky and the ocean; associated with calm and peace

PINK

It is a calming, a non-threatening color. It is linked to innocence, hope and optimism.

PURPLE

It has a calming effect on the mind and body. It is uplifting and inspiring, enhancing creativity.

BROWN

It connects us to earth, home, family. It is the color of resilience, safety and security.

BLACK

Black, on one hand, can be associated with sophistication and formality. On the other, with depression, loss, and negativity.

WHITE

It represents perfection, as it is the purest and most complete color. It also represents new beginnings, purity, innocence, and integrity.

sources:

(1) Color Psychology, The Psychology of Colors and Their Meanings. (2022)

(2) Pereira, Matheus. The Role of Color in Architecture: Visual Effects and Psychological Stimuli. Arch Daily (2018)